If you remember nothing else.
You own the phone number.
We file the port in the practice's name, with you as the owner of record, and we hand you the account it sits in. Most practices discover the answer to this question at the worst possible moment: the day they try to leave. If you ever leave us, the number goes with you, because it was never ours to keep.
You choose who represents you.
No services requirement of any kind is attached to a subscription. Run your marketing in-house, keep the agency you have, or hire a different one next year. Whoever it is gets the same access to the same data at the same price, and they get it from you rather than from us.
Stop rebuilding the wheel.
Every time a practice changes agencies, the same things get rebuilt from nothing: the forms, the tracking, the pipeline, the reporting, the history. That rebuild is not a service, it is a tax on switching, and it is why practices stay somewhere they have already decided to leave. When the system is yours, the only thing that changes is who logs in.
What the price does while you grow.
The third line is the one with a number attached. A flat per-location price does not move when you add an injector, a coordinator or a front desk seat, which is exactly what the category's per-provider pricing is designed to do.
Growing the practice is the thing you are trying to do. Being charged more for doing it is not a pricing model, it is a tax on the outcome.
- Aesthetic Record: $15 to $19 per user, per month
- AestheticsPro: $85 per month for every user beyond two, on its entry plan
- Mangomint: $10 per additional user, $70 per phone line, $120 per additional location
- Boulevard: $45 per prescriber to prescribe, $65 per location for forms
- RootLogic: $399 per location. Adding a provider changes nothing.
Every rate above is one the vendor publishes on its own pricing page. See what $399 covers at each practice size.
Four things that follow from it.
- No services requirement of any kind is attached to a subscription
- You own your advertising accounts, your phone number and your data
- Whoever runs your marketing, in-house or outside, gets the same access
- The published price is the price, with no implied retainer underneath it
The obvious question, answered.
The wall we kept hitting
We ran the agency side for years and kept hitting the same thing: the practice's software could not tell anybody which advertising produced a patient. So every conversation about whether the marketing was working turned into an argument about whose number was right, instead of a decision about money.
Building the software was the only way to close that. Selling it only to our own clients would have made it a retention device, which is a different product with a different incentive and eventually a worse one.
The practice in that photograph is the customer either way. That is the whole argument on this page.
Four questions, asked before signing.
Who is the owner of record on our advertising accounts?
If it is anybody but the practice, understand what that means at the end of the relationship. The account history is the asset.
Is there a minimum services commitment attached to the software?
Sometimes explicit. More often a discount that disappears if the services stop, which is the same thing in a nicer hat.
Can our own team get full access?
A vendor that keeps a layer for itself is selling a service, not software.
What does the software cost on its own?
If there is no answer, it does not have a price. It has a role in a bundle.
RootLogic's answers are: the practice, no, yes, and $399 per location per month.
The four questions, answered