Two practices in one building
And only one of them is measured.
The medical book is well served. The cosmetic book is where the advertising money goes and where almost nothing is measured: which campaign produced the laser consultations, what they quoted, what was collected.
Coexistence, literally here
Your record stays exactly where it is.
Nobody should migrate a dermatology clinical record to gain marketing attribution, and we would say that even if we had built one.
- Cosmetic book
- The cash-pay service line, reported separately because its economics are entirely different.
- Device utilisation
- Treatment volume against the cost of the capital equipment, so a laser purchase can be judged.
- Series and packages
- Multi-session treatments sold as a course, tracked as a balance the patient can see.
- Recall interval
- Follow-up scheduled from the treatment date, which is what turns a single laser patient into a maintenance patient.