Four questions
The ones a practice owner actually asks.
Where did they come from. Were they any good. Did they convert. What did it pay.
Two rules we hold
Cohort maturity, and the honest zero.
A thirty-day window ending today contains cases that have not had time to close, so the newest month always looks like the worst month. Trend charts say so.
And where a feed is not configured, RootLogic says unconfigured rather than showing a confident zero. A coverage gap and a genuine zero look identical everywhere else in this category.