Each one carries weight.
Google Ads and Meta in both directions. QuickBooks Online for the books, built around the date the money actually settled.
Your website stays where it is. RootLogic reads what it produces and has no opinion about who built it.

Including us.
Which direction does data move?
One way or two. Most integration logos in this category are a one-way export, which is fine as long as nobody calls it a sync.
What happens when it breaks?
A connection that fails silently is worse than none. Ours surface as a visible state rather than a number quietly going flat.
Who owns the account at the other end?
With RootLogic it is always the practice.